Description:

This is an exciting series on building mesmerizing workplace cultures. There is no greater competitive advantage than having happy and mentally-devoted employees who want to do good for their company and the world.

In this episode, we are with Phoebe Yu, the founder and CEO of an amazing company called ettitude. Ettitude is a sustainable bedding brand with a focus on innovative fabric technology. Phoebe grew up in China, built a business in Australia, and now, she lives in Los Angeles.

Tim and Phoebe talk about Phoebe’s and ettitude’s journey focusing on culture and sustainability. Phoebe shared about what is a climate-neutral company and the importance of business leaders that care about social causes.

Gain helpful insights about these and more as you tune in to this episode now!

Quotes:

“Just by passion, people can do great things even without paying or a very strict organization.” – Phoebe Yu

“If you provide more sustainable option, which at the same time highly functional and at a good price, then the choice became very easy for consumers to to make that more sustainable choice.” – Phoebe Yu

“Consumers, more and more, now are buying the why not just the what.” – Phoebe Yu

Mentions:

https://www.facebook.com/TimShurr

https://mesmerizingleadership.com/ 

https://powermindsetprogram.com

https://www.ettitude.com/ 

Code: Mesmerizing – 15% off

Show Notes:

[00:41] Greetings and introduction Phoebe Yu

[01:18] ettitude and why they’re focused on sustainability

[02:44] A passion for sustainability

[05:18] What is a climate-neutral company

[06:43] The 2020 impact report of ettitude

[09:41] The importance of business leaders that care about social causes

[11:35] building a team and a culture that reflects your values

[14:58] Culture and sustainability impacts the bottom line in a very positive way

[19:34] The Applied Business Analytics

[21:07] Learning to be a better coach as the leader of the company

Make Your Day Mesmerizing